We believe one small act of
kindness can ripple out
and feed the hearts of many.
Meals Served 207,541
Jewelry with a purpose.
Join the kindness movement.
At The Butterfly Effect, we believe kindness is contagious. That’s why every necklace you purchase gives 20 meals for people in need. We're on a mission to feed 1 million people by 2026.
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A World Problem
A world where children go to bed
hungry is not the world we want.
Over 828 million people face hunger every day. Behind every number is a child, a parent, a family. We're here to change that, one act of kindness, one meal, one necklace at a time.
An Elegant Act of Giving
Jewelry with purpose. Because what
you wear can feed someone in need.
Each necklace you buy provides 20 meals to someone in need. It’s more than an accessory, it’s a symbol of compassion, a quiet act of kindness, and a powerful way to help fight hunger with beauty and heart.
Wear Love, Spread Love
When you wear this necklace, it represents a signal of hope, of kindness, of love, that together we can make this world a better place.
Loved by over 10,000
happy customers.
Evgeniia
Yuliia
Celena
Our Fight
Support our mission to feed 1 million people by 2026.
These aren’t just beautiful necklaces, they’re symbols
of hope, action, and compassion.
Wear Love, Spread Love
Crafted to last.
Designed to mean more.
Our custom butterfly necklace is available in durable stainless steel or plated 18ct gold. It’s water-resistant, tarnish-free, and made to be worn every day, so your symbol of kindness stays as strong as your impact.
Make a Difference
Every necklace provides 20 meals to someone in need.
Through our trusted giving partners in Asia, South America, Africa and Europe, we donate 20 meals for every necklace purchased. It’s a simple, direct way to turn something beautiful into something deeply meaningful, feeding families and changing lives, one order at a time. Join the mission to feed 1 million people by 2026.
The story behind The Butterfly Effect
Meet Lee
Hi, I'm Lee.
Two years ago, I set out to help homeless people around the world. Along the way, I saw the devastating reality of world hunger—millions struggling for their next meal. That’s when I made a promise: to make feeding the hungry my mission.
And that's why I created The Butterfly Effect. We believe one small act can change the world, and together, we’re on a mission to feed 1 million people by 2026.
How it Works
Kindness made simple.
Buy the necklace
Our custom designed necklaces come in stainless steel or plated 18ct gold. They are timeless and symbolise our movement.
We donate 20 meals
From every order, we directly donate 20 meals to people in need across the globe. When you buy, you are spreading kindness.
And we do giving trips
Instead of spending on advertising, we use profits to fund giving trips and document it all on our YouTube channel.
Got questions?
We have answers.
What products do you sell?
We sell two products: a necklace and a t-shirt. Our signature custom butterfly necklace, available in both stainless steel and plated 18ct gold, is our flagship product. Durable, timeless and a symbol of our movement to spread kindness and love. Each necklace comes in our beautifully designed custom packaging with a special message from our founder Lee. We are working on designs for new pieces, with a bracelet coming soon.
How fast do you ship?
Our necklaces ship internationally and will arrive on your doorstep within 5-7 days. Each necklace is hand-packed and sent in our beautifully designed custom packaging with a special message from our founder Lee.
How do you donate meals?
With every necklace purchase, we donate 20 meals to people in need across the globe. We do this through many local meal partners we have in Asia, South America, Africa and Europe. These organisations are vetted to ensure they provide high quality meals to people that actually need them.
Why do you make videos on giving?
Instead of spending money on advertising to promote The Butterfly Effect, we create viral content on Instagram, TikTok, Facebook and YouTube to spread our message. This allows us to spend what would have been used for advertising on doing more philanthropy trips and giving instead.
Join the
mission today
